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CONCEPT X SCRIPT DEV
"GET HY"
Concept and script writing for air up's first flight commercial, a Berlin-based creator campaign built around "Are you hy(drated)." Co-developed with our brand copywriter, from initial idea to final script.
Are you hy?
Cop: Vehicle licens & registration
Cop: Have you drunk alcohol?
Steph: No.
Cop: Are you high?
Steph: ...Yes?
Cop: I'm sorry?
Steph: What? Oh, you mean high. I am hydrated with AirUp. The pods have different flavors, like Lavender lemonade, cherry cola. Simply pour a pot on it, sip and drink.
Steph: It tastes great, but it's just water.
Steph: Do you want to be hy too?
[Pause]
Cop: Please get out of the vehicle immediately.
-End tag-
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