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COPYWRITING   x   LAYOUT   x   DESIGN

GUIDELINES
 

A few select pages of guidelines I created for air up  and Everyday Dose. 

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ART DIRECTION
BRAND PHOTOGRAPHY
A look at how I brief outside partners on Everyday Dose shoots, translating brand direction into clear creative briefs, shot lists, and mood references that give agencies room to execute while staying true to the brand. This deck shows my approach to setting a shoot up for success before a single photo gets taken.
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